Your headshot or branding photos are often the first impression potential clients or employers have of you.
Whether you’re a business professional, entrepreneur, or creative, choosing the right outfit canhelp you project confidence, approachability, and professionalism.
To ensure you look and feel your best during your session, here are some key wardrobe tips to consider.
Dress for Your Brand
Your outfit should reflect the industry you work in and the image you want to project. If you’re in a corporate setting,
a tailored blazer or professional dress is a great choice. If you’re an entrepreneur or creative professional, opt for something that
reflects your personality and style—like a stylish blouse, a fitted sweater, or a polished yet relaxed button-up.
Corporate Professionals:
A fitted blazer with a button-down shirt
or a sleek, structured dress.
Entrepreneurs & Small Business Owners:
A stylish blouse or sweater paired with
tailored pants or a pencil skirt.
Creative Professionals:
A modern, trendy outfit that showcases your
personality—think stylish jumpsuits or
textured layering.
Fitness Trainers & Coaches:
Clean, well-fitted activewear that aligns
with your brand’s aesthetic.
Authors & Speakers:
Classic and approachable outfits that
communicate confidence and trust.
Choose Colors That Compliment You
Colors play a major role in how your photos turn out. Solid colors tend to photograph best, while patterns can sometimes be distracting.
Consider colors that complement your skin tone and align with your brand.
Classic Neutrals:
White, black, navy, gray, and beige work
well for a timeless, professional look.
Jewel Tones:
Deep blues, emerald greens, and rich
purples add a pop of color while
remaining sophisticated.
Soft Pastels:
Blush, light blue, and lavender can create
a warm and inviting feel.
Bold Colors:
Red, mustard yellow, and cobalt blue
can make a statement, but ensure they
alignwith your brand identity.
Colors to Avoid:
Neon shades and overly bright colors that can overpower your face. | Large, high-contrast patterns that may distract from your expression. |
Pure white if it’s not layered, as it can appear overly bright on camera.
Choose Classic Over Trendy
Trendy styles can quickly become outdated. Instead, opt for classic, timeless pieces that will keep your photos looking fresh for years to come. Simple, well-fitting clothing in solid colors often photographs best.
Layer Smartly
Layers can add dimension and variety to your photos. A blazer, cardigan, or tailored jacket can help create a polished and versatile look. If you’re planning to layer, make sure each piece fits well and complements the overall aesthetic of your brand.
Bring a Few Outfit Options
Bringing two to three outfit choices can provide variety in your final photos. Choose a mix of professional, business casual, and slightly relaxed looks to capture different aspects of your brand and personality.
(Here are some outfit ideas based on different styles and industries)
Corporate Professionals:
A tailored suit, a button-down shirt with a structured blazer, or a sleek fitted dress.
Entrepreneurs:
A fitted sweater with slacks, a chic blouse with high-waisted trousers, or a stylish jumpsuit.
Creative Professionals:
A trendy blazer over a turtleneck, a flowing dress with unique textures, or a casual denim jacket over a simple top.
Fitness & Wellness Coaches:
A fitted polo or breathable activewear, a comfortable yet polished athleisure outfit, or a stylish zip-up with joggers.
Tech & Start-Up Professionals:
A smart-casual look with a well-fitted t-shirt under a blazer, a structured sweater with jeans, or a stylish yet relaxed button-up.
Consider the Background and Branding Colors
If your photoshoot background is a certain color or your brand has specific colors, consider incorporating them subtly into your wardrobe to create a cohesive look.
Be Comfortable and Confident
Above all, wear something that makes you feel good. Confidence translates through the camera, so choose outfits that make you feel comfortable, powerful, and authentic.
FINAL THOUGHTS!
Your branding and headshot session is an opportunity to showcase your best self. By selecting outfits that align with your personal brand and industry, you’ll ensure a professional and polished look that leaves a lasting impression. Need more guidance? I’d be happy to help you choose the best wardrobe for your shoot—just reach out before your session
